Why Loyalty Programs Work
Customer loyalty programs are one of the most effective ways to increase repeat business. Studies show that loyal customers spend up to 67% more than new customers, and acquiring a new customer costs 5-7 times more than retaining an existing one.
999mart's loyalty system gives you all the tools you need to build a program that drives retention and repeat orders.
Setting Up Your Loyalty Rules
In the Marketing module, navigate to the Loyalty Rules tab. Here you can configure:
- Points per Order — How many points customers earn for placing an order (e.g., 10 points per order)
- Points per Spend — Additional points based on order value (e.g., 1 point per 1 BHD spent)
- Welcome Bonus — Bonus points for new customers who create an account (e.g., 50 points)
- Referral Bonus — Points awarded when a customer refers a friend
- Points Expiry — How long points remain valid (e.g., 365 days)
Creating Reward Tiers
Reward tiers create milestones that encourage customers to keep ordering. You can create tiers like:
- Bronze — 0 points (entry level)
- Silver — 100 points (5% discount on orders)
- Gold — 500 points (10% discount + free delivery)
- Platinum — 1000 points (15% discount + priority support)
Each tier can have its own icon, color, and minimum points requirement. Customers can see their current tier and progress toward the next one.
Wallet Credits vs. Loyalty Points
999mart maintains two separate reward systems:
- Loyalty Points — Points earned from orders and bonuses. These are non-monetary and can be redeemed for discounts.
- Wallet Credits — Actual BHD value that can be added manually (e.g., as refunds or compensation) and used at checkout.
Having both systems gives you flexibility in how you reward customers.
Best Practices
- Promote your loyalty program on your online store and in marketing messages
- Use signup bonuses to incentivize account creation
- Send reminders when points are about to expire
- Analyze loyalty program data to understand which rewards drive the most repeat business